ADDENDUM
Consider it possible...
Consider it possible...
Reimagining a fintech brand to reflect it's status as a global award-winner.
Addendum, a global award-winning fintech company, was started by a group of people from different financial service backgrounds and disciplines who shared a common dream:
Addendum, a global award-winning fintech company, was started by a group of people from different financial service backgrounds and disciplines who shared a common dream:
One of disrupting the status quo.
Our task was to define the Addendum Brand Story and refresh their Identity. The truth we found in the business is reflected in the new brand line, Consider it possible.
The use of the ellipsis as part of the logomark was closely considered itself. The ellipsis is the suggestion of more to come - a graphic representation of “what’s next”? An Addendum is always the most up to date version of something and there is a sense of expectation of their capabilities.An expectation that when talking to Addendum, they will always consider it possible, until it is not.
North’s full rebrand output included motion graphic explainer videos and collateral across the whole spectrum of Addendum’s presence both physically and digitally.
Our task was to define the Addendum Brand Story and refresh their Identity. The truth we found in the business is reflected in the new brand line, Consider it possible.
The use of the ellipsis as part of the logomark was closely considered itself. The ellipsis is the suggestion of more to come - a graphic representation of “what’s next”? An Addendum is always the most up to date version of something and there is a sense of expectation of their capabilities.An expectation that when talking to Addendum, they will always consider it possible, until it is not.
North’s full rebrand output included motion graphic explainer videos and collateral across the whole spectrum of Addendum’s presence both physically and digitally.
I worked on this project as a graphic designer at North VCA.
Tools and Skills:
Idea Generation
Conceptual Thinking
Graphic Design
Adobe InDesign
